![]() ![]() ![]() Show the numbers: Increased Coverage of Analytics. Today’s current economic challenges have made it necessary for marketers to focus on the analytics involved in their work. Restructured Pricing Chapter. Restructured pricing chapters (Chapters 10 and 11) provide improved coverage of pricing strategies and tactics in an uncertain economy.A new feature–Marketing and the Economy–at the end of each chapter, provides real examples for discussion and learning.Starting with a major new section in Chapter 1 and continuing with new sections, discussions, and examples integrated throughout the text, this edition shows how marketers must focus on creating customer value and sharpen their value propositions to serve the needs of today’s more frugal consumers. Marketing and the Economy. New coverage in every chapter of this edition shows how companies and consumers are dealing with marketing and today’s uncertain economy. Principles of Marketing, Global Edition, 15th Edition. Principles of Marketing - Two-Year and Four-Year >.Management and Organisational Behaviour.Training and support for digital products.What Smarthinking means to our customers. ![]()
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